Type: Merchandising – Retail
Client: Pangea – The world’s largest travel store.
Product: Pangea travel kit
To improve on a product that was greatly received in 2017.
We worked with the factory to experiment with different materials, trying various alternatives whilst always bearing in mind the quality/price ratio. The resulting product improved its predecessor, with a better touch and long-term resistance, without neglecting the design and utility that made the 2017 version successful.
We have been successful with the travel kit, firstly because of the quality, as Servimarket was able to find what we were looking for, and because of its finish, careful design, traveller image and the fact that it is really useful. We are delighted with the result.